Those Wildfox girls are too good! How amazing are these new shots from their Summer 12 campaign? I think one of the secrets to their success is that they have a really strong identity due to the fact that they understand their brand and it's target audience so well.
Charlotte Free is an obvious Wildfox muse: photographed against the backdrop of the California coastline ,wearing a hot pink cropped t shirt and bubblegum sea-waved hair she has just the right amount of LA cool and that signature Wildfox magic.
images via Wildfox Couture UK on Facebook
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