Little Mermaid

Those Wildfox girls are too good! How amazing are these new shots from their Summer 12 campaign? I think one of the secrets to their success is that they have a really strong identity due to the fact that they understand their brand and it's target audience so well.

Charlotte Free is an obvious Wildfox muse:  photographed against the backdrop of the California coastline ,wearing a hot pink cropped t shirt and bubblegum sea-waved hair she has just the right amount of LA cool and that signature Wildfox magic.

images via Wildfox Couture UK on Facebook

Wildfox UK

Good news! Every girl's favourite knitwear brand Wildfox Couture has opened a UK online store!

So now us Blighty based fashionistas can get our hands on as many of their soft, slouchy, vintage inspired designs as we want without having to pay for pesky international shipping, whilst also oogling their beautiful campaign shoots.  Some of my favourite pieces are the Tiger Cut Off Tank and the Love is Everything sweatshirt, along with the classic Love Potion tee.



Happy shopping Wildfox Lovers ♥

pictures via Wildfox UK